taplio
2024
Branding
For the past three years, I’ve worked as a Brand and Visual Designer at lempire, a leading SaaS company. In my most recent project, I led the rebranding of Taplio after its acquisition by lempire. The challenge was to align Taplio’s brand identity with the established branding of other lempire products like lemlist, lemwarm, and lemcal, while retaining its unique value proposition.
Challenge:
Rebranding Taplio to seamlessly integrate with the lempire suite while preserving its distinct identity and appeal.
Aligning Taplio’s visual identity with lempire’s established brand aesthetics, ensuring consistency across all touchpoints.
Crafting a cohesive brand narrative that resonates with Taplio’s target audience, enhancing its position within the broader lempire ecosystem.
Solution:
Brand Identity: I led the rebranding of Taplio, crafting a visual identity that harmonized with the established branding of lempire while preserving Taplio’s unique essence. This involved redesigning the logo, refining the color palette, and selecting typography that reflected both Taplio’s individual strengths and its new alignment within the lempire product family.
Website and Visual Content: I redesigned Taplio's website to reflect its new brand identity, emphasizing a seamless user experience and visual coherence with other lempire products. I also created a suite of visual content, including social media assets, promotional materials, and in-app visuals, to ensure consistent brand messaging and a cohesive look across all channels.
Motion Design: To bring the new Taplio brand to life, I developed motion graphics that showcased the platform’s features in an engaging and dynamic way. These animations were utilized in product demos, marketing campaigns, and on social media, helping to effectively communicate Taplio’s value proposition and enhancing user engagement.
Outcome:
The rebranding of Taplio successfully positioned it as a cohesive part of the lempire product family while retaining its distinct market appeal. The refreshed brand identity and visually consistent content contributed to a stronger brand presence within the SaaS industry. As a result of these efforts, Taplio saw increased user engagement and recognition, further solidifying lempire's reputation for delivering innovative and well-branded products. My work on this project enhanced Taplio’s appeal to its target audience and supported lempire’s overall growth and brand consistency.
Blending creativity and functionality.
Designing memorable digital experiences.
