lempire
2023
Branding
For the past three years, I’ve worked as a Brand and Visual Designer at lempire, a leading SaaS company. My role covers creating brand identities, visual content, and motion designs across all lempire products, including lemlist, lemwarm, lemcal, Taplio, and TweetHunter.
Challenge:
Designing cohesive and impactful brand identities for multiple products, each with its unique audience and functionality.
Creating visually engaging content that aligns with lempire’s innovative spirit while maintaining brand consistency across various platforms.
Developing motion designs that effectively communicate product features and benefits in a dynamic, user-friendly way.
Solution:
Brand Identity: I crafted distinctive brand identities for each product, ensuring they aligned with lempire’s overall vision while resonating with their specific target audiences. This included logos, color schemes, and typography that captured the essence of each product.
Website and Visual Content: I designed and maintained websites for lempire and its products, focusing on user experience and visual appeal. I also created a wide range of visual content, including social media graphics, promotional materials, and in-app visuals, to ensure a consistent brand presence across all platforms.
Motion Design: I developed motion graphics and animations that highlighted key product features and benefits, making complex ideas accessible and engaging for users. These designs were used in product demos, social media, and marketing campaigns, enhancing user understanding and engagement.
Outcome:
My work at lempire has contributed significantly to the company’s growth and brand recognition. The cohesive and visually appealing designs across all products have helped establish lempire as a leader in the SaaS industry. My contributions in brand identity, visual content, and motion design have not only enhanced the user experience but also strengthened lempire's brand presence, driving customer engagement and loyalty.
Blending creativity and functionality.
Designing memorable digital experiences.
